Wendy Weinstein Karp is a marketing executive who has spent 30 years in international business with assignments in all corners of the world. Her marketing, sales and general management experience provide for a complete cross functional approach to the creation and implementation of marketing plans for both new product launches and existing business management. With a flair for PR, her personal enthusiasm and dynamic presentation skills enable her to motivate executive teams and students of marketing.
In her last corporate position, she spent 10 years with the The San Pellegrino Group (Nestle Waters) and was most recently the Global Director of Marketing, based in Milan, Italy. Prior to that, she directed the marketing activities for the North American Division. Her five previous years were spent building the Orangina and Diet Orangina soft drink brands for the Pernod Ricard Group in both New York and France.
In addition to client work, Wendy was part of a team that opened an award winning restaurant PLATES which operated for 15 prior to it's successful sale in 2019. She also speaks at conferences and on panels on marketing, restaurant technology, and small business story telling. She is profiled as a partner marketer for YEXT Intelligent Search. She also writes a blog on NYC food trends, called 212 to YOU.
A graduate of the University of Pennsylvania, she also studied at the Sorbonne in Paris and speaks French, Italian and Spanish.