W2K is a marketing resource for organizations in need of strategy development, breakthrough communications, operational marketing, or "the big idea". Clients receive sophisticated, cutting-edge CMO level thinking, directly from the principal.  


With sector expertise in Food & Beverage, Hospitality, Fitness and Wellness, and Beauty, W2K can be your outsourced Chief Marketing Office or  your Fractional Director of Marketing. W2K can enhance a company's staff marketing capabilities or simply be the vehicle to outsource the marketing function or project completely.

Areas of Competency

Wendy in the news....

Marketing Plans


Breakthrough Ideas

Public Relations

Digital Marketing

Social Media

Website Development


Restaurant Technology

Sale Promotion

Marketing Research

Copy Writing


Presenter / Speaker


Great Marketing Minds on Voice Search - Yext Publications - Jan 2019

Expert Webcast - Webinar: Restaurant Trends and Transactions - April 2018


Inc. Magazine - 3 Ways to Talk to your Customers, Advice for Small Biz - Oct 2017

YEXT Partner Showcase - Interview on Small Business Marketing - Sept 2017

212 to YOU - Blog on culinary trends in NYC for New School of Cooking, LA - 2017

Customer Success Profile - RestauTech and Location Based Marketing - Oct 2016

Small Business Smarts Blog - Location Based Marketing - August 2016

StreetFIght Marketing Website - Automation Tools / Search Case Study - April 2016

Wharton Magazine - Disruptions in Food & Beverage Industry - pg.16, March 2016

914 Inc. Westchester Magazine - Restaurant Digital Marketing  - March 2015

Target Marketing Magazine - Business-to-Consumer Email Marketing - June 2015


The New York Times - On Facebook Advertising - January 2014


On Bloomberg Radio affiliate - "The Price of Business"  Restaurant Marketing -2013


The New York Times - On Cyber Parenting -  May 2013  


Profiled on VentureMom - on Plates Restaurant and Consulting - January 2012


914 Inc. Westchester Magazine - Being a Restaurateur - May 2012

Wendy Weinstein Karp

W2K Consulting


Larchmont, NY  10538



C: 914.329.9087



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My Food Trends Blog

"212 to You"

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