W2K is a marketing resource for organizations in need of strategy development, breakthrough communications, operational marketing, or "the big idea". Clients receive sophisticated, cutting-edge CMO level thinking, directly from the principal.
With sector expertise in Food & Beverage, Hospitality, Fitness and Wellness, and Beauty, W2K can be your outsourced Chief Marketing Office or your Fractional Director of Marketing. W2K can enhance a company's staff marketing capabilities or simply be the vehicle to outsource the marketing function or project completely.
Areas of Competency
Wendy in the news....
Presenter / Speaker
Great Marketing Minds on Voice Search - Yext Publications - October 2018
Expert Webcast - Webinar: Restaurant Trends and Transactions - April 2018
Inc. Magazine - 3 Ways to Talk to your Customers, Advice for Small Biz - Oct 2017
YEXT Partner Showcase - Interview on Small Business Marketing - Sept 2017
212 to YOU - Blog on culinary trends in NYC for New School of Cooking, LA - 2017
Customer Success Profile - RestauTech and Location Based Marketing - Oct 2016
Small Business Smarts Blog - Location Based Marketing - August 2016
StreetFIght Marketing Website - Automation Tools / Search Case Study - April 2016
Wharton Magazine - Disruptions in Food & Beverage Industry - pg.16, March 2016
914 Inc. Westchester Magazine - Restaurant Digital Marketing - March 2015
Target Marketing Magazine - Business-to-Consumer Email Marketing - June 2015
The New York Times - On Facebook Advertising - January 2014
On Bloomberg Radio affiliate - "The Price of Business" Restaurant Marketing -2013
The New York Times - On Cyber Parenting - May 2013
Profiled on VentureMom - on Plates Restaurant and Consulting - January 2012
914 Inc. Westchester Magazine - Being a Restaurateur - May 2012