Marketing
Branding
Creative Strategy
Web & Social Media
Public Relations
Public Speaking
"The Big Idea"
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W2K is a marketing resource for organizations in need of strategy development, breakthrough communications, operational marketing, or "the big idea". Clients receive sophisticated, cutting-edge CMO level thinking, directly from the principal.
With sector expertise in Restaurant, Food & Beverage, Hospitality, Fitness, Wellness, and Beauty, W2K can be your outsourced Chief Marketing Office or your Fractional Director of Marketing. W2K can enhance a company's staff marketing capabilities or simply be the vehicle to outsource the marketing function or project completely.
Areas of Competency
Wendy in the news....
Branding
Marketing Plans
Breakthrough Ideas
Public Relations
Digital Marketing
Social Media
Website Development
Advertising
Restaurant Technology
Sale Promotion
Marketing Research
Copy Writing
Packaging
Presenter / Speaker
Great Marketing Minds on Voice Search - Yext Publications - 2019
Expert Webcast - Webinar: Restaurant Trends and Transactions - 2018
Inc. Magazine - 3 Ways to Talk to your Customers, Advice for Small Biz - 2017
YEXT Partner Showcase - Interview on Small Business Marketing - 2017
212 to YOU - Blog on culinary trends in NYC for New School of Cooking, LA - 2017
Customer Success Profile - RestauTech and Location Based Marketing - 2016
Small Business Smarts Blog - Location Based Marketing - 2016
StreetFIght Marketing Website - Automation Tools / Search Case Study - 2016
Wharton Magazine - Disruptions in Food & Beverage Industry - 2016
914 Inc. Westchester Magazine - Restaurant Digital Marketing - 2015
Target Marketing Magazine - Business-to-Consumer Email Marketing - 2015
The New York Times - On Facebook Advertising - 2014
On Bloomberg Radio affiliate - "The Price of Business" Restaurant Marketing -2013
The New York Times - On Cyber Parenting - 2013
Profiled on VentureMom - on Plates Restaurant and Consulting - 2012
914 Inc. Westchester Magazine - Being a Restaurateur - 2012