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W2K is a marketing resource for organizations in need of strategy development, breakthrough communications, operational marketing, or "the big idea". Clients receive sophisticated, cutting-edge CMO level thinking, directly from the principal.  

 

With sector expertise in Restaurant, Food & Beverage, Hospitality, Fitness, Wellness, and Beauty, W2K can be your outsourced Chief Marketing Office or  your Fractional Director of Marketing. W2K can enhance a company's staff marketing capabilities or simply be the vehicle to outsource the marketing function or project completely.

Areas of Competency

Wendy in the news....

Branding

Marketing Plans

Breakthrough Ideas

Public Relations

Digital Marketing

Social Media

Website Development

Advertising

Restaurant Technology

Sale Promotion

Marketing Research

Copy Writing

Packaging

Presenter / Speaker

 

Great Marketing Minds on Voice Search - Yext Publications - 2019

Expert Webcast - Webinar: Restaurant Trends and Transactions - 2018

 

Inc. Magazine - 3 Ways to Talk to your Customers, Advice for Small Biz - 2017

YEXT Partner Showcase - Interview on Small Business Marketing - 2017

212 to YOU - Blog on culinary trends in NYC for New School of Cooking, LA - 2017

Customer Success Profile - RestauTech and Location Based Marketing - 2016

Small Business Smarts Blog - Location Based Marketing - 2016

StreetFIght Marketing Website - Automation Tools / Search Case Study - 2016

Wharton Magazine - Disruptions in Food & Beverage Industry - 2016

914 Inc. Westchester Magazine - Restaurant Digital Marketing  - 2015

Target Marketing Magazine - Business-to-Consumer Email Marketing - 2015

 

The New York Times - On Facebook Advertising - 2014

 

On Bloomberg Radio affiliate - "The Price of Business"  Restaurant Marketing -2013

 

The New York Times - On Cyber Parenting -  2013  

 

Profiled on VentureMom - on Plates Restaurant and Consulting - 2012

 

914 Inc. Westchester Magazine - Being a Restaurateur - 2012

Wendy Weinstein Karp

W2K Consulting

Location

Larchmont, NY  10538


 

Call

C: 914.329.9087

 

Email

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My Food Trends Blog

"212 to You"

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