PROJECTS

OUTSOURCING THE CMO FUNCTION

MARKETING & PR

> Website, social media, advertising, public relations, identity, Restau-tech,  for Paola's Restaurant.  Outsourced CMO.

> Digital Marketing , Sales Development and PR for Physician formulated JAS - Just Amazing Skincare

> Public Relations and event marketing for 9 New York Health and Racquet Clubs in NYC.

> PR and marketing for 46 Tiger Schulmann's Mixed Martial Arts Fitness Centers

> Traditional, diigital and social media campaigns for Gourmet Daily, a meal delivery service for wellness and weight loss.

 

> Restau-tech consulting for Investment Community through Gerson Lehrman Group

> Outsourced CMO for Brooklyn Bottling

> Blogger for The New School of Cooking:

212 to YOU - A summary of NYC food trends

BRANDING

> Brand logo, website, video content,  photography, copy, email templates and event marketing, for Dermatology practice of Dr. Bruce Robinson, MD

> Brand platform, website, visual icons and events for Reliant Recovery Water, a functional bottled water brand from Seattle.  


> Corporate Identity program for Tauck World Discovery (Tauck Tours), a leading luxury travel company, involving re-branding of name, logo, systems and  implementation.

 

>  Branding and Corporate name development for Interwoven Design Group.

 

>  Branding for PLATES Restaurant including business plan, logos, identity, database management, restaurant tech, extensive PR

 

> Branding for Canada's Choice Bottled Water.  Marketing Plans and Distribution.

> Brand platform, USP, and product launch for San Pellegrino Mineral Water and Soft Drinks and Acqua Panna Water.

 

SPEAKER

> "A Talk w/ Leaders in the Restaurant World" Wharton Club of NY - November 2018

> "Restaurant Trends & Transactions" 

Expert Webinar - Webcast - April 2018

 

> "Marketing Bitz BootCamp" 

Small Business Marketing NYC - June 2017

> "Thinking Big for Small Business" 

YEXT - LocationWorld NYC - November 2016

> "Restaurant Tech and Digital Marketing" 

Institute of Culinary Education - July 2016

 

> "Disruptions: "Food & Beverage Industry"

Wharton Club of NY - Feb 2016

 

> "Women & The Entrepreneurial Experience"

Gotham Media - NYC

 

> "Food & Beverage Industry Trends"

Women's Professional Exchange of New York

 

> Case Study Presenter - International Association of Culinary Professionals

 

> "Making It Work - The Mommy Track"

W.I.N Conference - Milan, Italy

Wendy Weinstein Karp

W2K Consulting

Send

W2K / Plates

121 Myrtle Boulevard

Larchmont, NY  10538


 

Call

T: 914.834.6734

C: 914.329.9087

 

Email

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My Food Trends Blog

"212 to You"

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